Tagged: marketing

  • Bear Witness

    Bear Witness 11:03 pm on July 3, 2026 Permalink | Reply
    Tags: business, creativity, marketing   

    A Russian hustler turned four Fix Price hangers worth 400 rubles — about $5 — into a “designer” side table and immediately sold it on Avito for 7,000 rubles — about $91.

    He took the hangers apart, added a tabletop, and used AI to make dramatic product photos.

    The table sold on the first day after the listing went up.

    Avito is Russia’s biggest classifieds marketplace — basically Russia’s version of Craigslist / Facebook Marketplace / eBay Classifieds.

     
  • Bear Witness

    Bear Witness 10:46 am on July 3, 2026 Permalink | Reply
    Tags: marketing   

    Because of higher commissions on Wildberries and Ozon — Russia’s biggest online marketplaces, basically local versions of Amazon / Walmart Marketplace — sellers are returning to the oldest marketing trick: sex sells.

    In other words, fees went up, so sellers are trying to stand out with more provocative product photos and ads.

     
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